Study on the coaching and supervision professions by the OPIIEC

At the end of this year, the OPIIEC (Observatory of the Digital, Engineering, Research and Consulting and Event professions) has carried out a study on the professional coaching and supervision professions. 

This study was conducted with more than 30 coaching actors in France (companies and independents), more than 7 coaching schools and more than 22 client companies. 

The objectives of this study are to allow the actors of the profession (and their clients) to have :

• An inventory (qualitative and quantitative) of the professional coaching and supervision professions 
• A prospective analysis (3 to 5 years) of the needs and practices of client companies 
• An inventory of the means of access to the profession, development of skills and professionalization
• Reflections and courses of action on how to develop the readability of the profession
• Operational courses of action in the field of employment and training, including reflections on training, certification and other relevant aspects that will result from the study. 

At Talentis, in collaboration with the Coaching Commission of Syntec Conseil, of which Valérie Rocoplan is the co-president, we wanted to identify the strengths, weaknesses, opportunities and risks of the professional coaching market in light of the lessons learned from this study.

If you would like to see all the data collected for this study, click on the link at the end of this article!

Strengths, Weaknesses, Opportunities and Risks of the Professional Coaching Market in France to 2022

What are the strengths of the professional coaching market at the end of 2022?

• Sustained market growth

With more than 33,000 trained coaches and 15,000 active coaches in France, the market is currently growing by an average of 10% per year.
This growth is expected to continue given the number of coaches being trained each year.

• Credibility remains good with customers

According to the OPIIEC study: "Clients who use professional coaching now recognize the undeniable added value of the profession. Initially intended for senior executives, coaching is now being democratized at all levels of the company. It now appears as a tool in its own right to support the performance of middle management".

• Charters and ethics respected
• Training and certification that are becoming more structured

What are the weaknesses of the professional coaching market?

• Very many independent coaches
• Low level of activity on average (only 22% of coaches > 200h/year)
• Lack of guidance on missions
• Difficulty in measuring results
• The use of supervision is still too low
• A lack of readability of coaching

What are the opportunities in the professional coaching market?

• A favorable environment for the development of professional coaching
• New offers and modalities requested by clients: short coaching sessions, for all...
• Very high demand for support from Talents

What are the risks of the professional coaching market?

• A market with little clarity for customers
• Many coaches arrive each year with little experience
• Training, certification, supervision with numerous and not very clear offers
• 40% of supervisors are not specifically trained in supervision
• New, highly competitive digital offerings that disrupt the market
• Lower rates

What are the challenges and actions ahead for the profession?

• Make the market even more understandable for customers
• Optimize the quality of training, certification, etc... of coaches
• Strengthen outcome measurement aspects
• Offer training in business development skills and digital uses for coaches

Here are some of the key elements that emerge from this OPIIEC study. If you wish, you can download the complete results of the study by following the link below:

OPIIEC 2022 study - Complete results

‍

‍